Complaining about poor customer service on Facebook and
Twitter is almost the norm these days. That's why companies spend big bucks on
monitoring social media, to respond and react to complaints (and sometimes
Well, one air travel passenger decided to spend money on
voicing his discontent with an airline, going as far as to buy a "promoted
A promoted tweet is when a tweet appears at the top of
other people's' streams.
Hasan Syed, Twitter user @HVSVN, sponsored this tweet after
British Airways apparently lost his dad's baggage after a flight.
According to Mashable, which got a screenshot of the tweet,
the message said: "Don't fly @BritishAirways. Their customer service is
The Twitter tirade from Syed continued, as someone from the
@BritishAirways account asked him to provide the baggage tracking number, but
Syed said he wanted to do it over a direct message - which couldn't happen
because BA still wasn't following him.
How much did this disgruntled customer pay to advertise his
According to a tweet sent Tuesday night, @HVSVN says he dished
The payoff? Almost 77,000 impressions, 14,000 engagements
and a story that went viral.
The Guardian reports that British Airways eventually
released a statement, saying "We would like to apologise to the customer
for the inconvenience caused. We have been in contact with the customer, and
the bag is due to be delivered today."
Do you take to Twitter and Facebook to express your
complaints and/or praise about companies?
- Maurice Cacho, MSN Tech & Gadgets