One of the big differences between Microsoft and Apple is that when one company announces a new product, it’s usually months before it becomes available. The other has a chief executive known for saying “boom,” with the gadget or software released soon after.
The difference stems from how the two create their products. Apple is an integrated company that designs its own hardware and software – almost always in utter secrecy – so when a product is ready to be announced, it is also usually ready to release.
Microsoft, on the other hand, has worked in conjunction with partners right from its very beginnings, when it created software for IBM’s hardware. Today, that dichotomy still holds true for much of its business, whether its computers, mobile phones or, eventually, tablets. Microsoft makes and announces the software, then companies such as HP, Samsung and LG spend the next several months making sure their hardware works with it.