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03/22/2013

Apple tops smartphone satisfaction survey

Which smartphone brand scored the highest level of satisfaction with consumers?

The results of a U.S. survey found that Apple is the brand with highest user satisfaction, while Canada's BlackBerry squanders at the bottom of the list.

According to the survey by J.D. Power and Associates, Apple iPhones ranked top in terms of consumer smartphone satisfaction, with a score of 855 on a 1,000-point scale.

And Apple didn't just recently win the satisfaction crown. The company out of Cupertino has been ranked at the top for nine consecutive studies.

The study was bad news for Canada's BlackBerry, formerly known as RIM.

BlackBerry, unfortunately, ranked last in the survey with 732 points.

Cell phone users were asked to rank their phones based on several factors, including performance, ease of operation, physical design and features.

Considering all the factors, however, Apple particularly excelled in two areas: ease of use and physical design.

Smartphone heavyweight Samsung ranked third with 793 points, surprisingly behind Nokia at 795 points.

The study also found we're increasingly more addicted to our smartphones, as the average U.S. users is now spending 115 minutes per week using social networks on their handheld devices.

And if you're spending that much time on your phone, J.D. Power found you'd be more likely to recommend your smartphone model to others compared to those who spend less than 100 minutes a week on it.

What features are most important to you on a new phone? Performance? Ease of use? Battery life?

- Maurice Cacho, MSN Tech & Gadgets

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Danny BradburyDanny Bradbury

Danny Bradbury is a technology journalist with 20 years' experience. He writes regularly for publications including the Guardian, the Financial Times, the Financial Post, and Backbone magazine. Danny also writes and directs documentaries.

Maurice CachoMaurice Cacho

Maurice Cacho is a Toronto-based journalist mixing his love for tech with a passion for news. He's also CP24's Web Journalist and appears daily on CP24 Breakfast and weekly on the channel's tech show, Webnation, discussing tech news and trends.

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