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New HTC One features promising camera, design

HTC-ProductDetail-Hero-slide-04Struggling gadget maker HTC has rolled out a smart phone that it hopes will keep it in the game, the HTC One. And judging by the details, it seems like a promising device.

The HTC One is going to be running the latest version of Android – Jelly Bean, to be exact. The release date will be in early March.

But Android isn't something new to report on. So here's what makes the HTC One stand out.

For starters, it looks great. The phone is wrapped in a rugged zero-gap aluminium body that will be available in either black or silver, though my preference would be the silver One.

HTC also says the screen material is designed to reduce scratches and glare.

Speaking of the screen, the HTC One sports a 4.7-inch full HD display at an impressive 468 pixels per inch. 

Behind it all, the phone is powered by a speedy 1.7-Ghz quad-core processor. It'll also have either 32 GB or 64 GB of on-board storage space, depending on how the carrier gets it configured. There's no expandable card slot.

Software-wise, HTC has slapped on a new home screen user interface called BlinkFeed, which appears to be a copy, or rather, oddly similar to the live tiles on the Windows Phone platform.

In any case, BlinkFeed will publish social media updates and news feeds right on the phone's start screen, saving you time from having to go into each app and open them up to see the updates.

Not a new concept, considering the Android operating system lets you set up similar tiles as widgets – but it appears as though this HTC feature is better-looking and more streamlined.

I can't wrap this up without mentioning the camera. HTC hasn't said exactly what megapixel count the rear-facing camera has.

Instead, they're calling it the HTC UltraPixel Camera. They say it'll capture 300 per cent more light, partially thanks to to lens with an F2.0 aperture. Optical image stabilization should also help the One snap sharper shots.

Another new feature – HTC Zoe – will capture photos in three-second video clips in an attempt to make traditionally-still photos come to life.

Does this sound like a phone you might want?

- Maurice Cacho, MSN Tech & Gadgets



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Danny BradburyDanny Bradbury

Danny Bradbury is a technology journalist with 20 years' experience. He writes regularly for publications including the Guardian, the Financial Times, the Financial Post, and Backbone magazine. Danny also writes and directs documentaries.

Maurice CachoMaurice Cacho

Maurice Cacho is a Toronto-based journalist mixing his love for tech with a passion for news. He's also CP24's Web Journalist and appears daily on CP24 Breakfast and weekly on the channel's tech show, Webnation, discussing tech news and trends.