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02/05/2013

Brazil an emerging hotbed for social media: reports

They’re known for soccer and beach babes – and it seems Brazil can add ‘social media hotbed’ to the growing list of accomplishments.

According to a report from the Wall Street Journal, people in Brazil are joining and participating in social network activities at record rates.

To put things into perspective, consider this. According to comScore, the average amount of time everyone spends on Facebook per month was actually down two per cent in September 2012 compared to a year earlier, as the WSJ points out.

That’s not the case in Brazil. People there spent 209 per cent more time on Facebook during the same time period.

It’s not just Facecrack that’s growing, Twitter is gaining steam there too. In fact, the social network is setting up shop in Brazil.

Reuters reports that Twitter is going to open an office in Sao Paulo in an attempt to make the most of that country’s 40 million users – which also represents the second-biggest market of Twitter users outside the United States.  (Sorry Canada – I’m sure if there were a few more million of us we’d be the next-biggest market).

And if sporting events are to go by, a Twitter office in Brazil makes perfect sense.

Twitter is constantly setting records for traffic during sporting events, whether it was the Super Bowl or the World Cup. They have the World Cup in 2014 and the 2016 Summer Olympics to tap into – from both a user and advertising perspective.

Then, consider YouTube. The galactic video platform (which is also highly social)  has its second-biggest market in Brazil. It seems there’s a trend here.

So, is it time to learn Portuguese?

- Maurice Cacho, MSN Tech & Gadgets

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Danny BradburyDanny Bradbury

Danny Bradbury is a technology journalist with 20 years' experience. He writes regularly for publications including the Guardian, the Financial Times, the Financial Post, and Backbone magazine. Danny also writes and directs documentaries.

Maurice CachoMaurice Cacho

Maurice Cacho is a Toronto-based journalist mixing his love for tech with a passion for news. He's also CP24's Web Journalist and appears daily on CP24 Breakfast and weekly on the channel's tech show, Webnation, discussing tech news and trends.

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