American Thanksgiving has smashed records over at photo sharing network Instagram.
According to a blog post from Instagram, they saw record-breaking traffic as users shared Thanksgiving-related photos with other users on the image-centric social network.
In total, 10 million Thanksgiving-related images were shared on Thursday.
Breaking it down throughout the day, about 200 Thanksgiving-related photos were being shared per second during peak hours. Instagram actually reached a max of 226 Thanksgiving photos per second at 12:40 p.m. Pacific (3:40 Eastern) as users shared photos with family and friends.
Previously, Instagram's most active moments were during superstorm Sandy.
According to Mashable, about 1.3 million Sandy-related photos were posted to Instagram on a specific day.
If you're still wondering what makes Instagram so popular, here's an explainer: It's a social network where users share square format photos. Not just any photos, but pictures that have had special artistic and photographic filters applied to them.
One benefit of Instagram is that the social network features only photo streams - so users can avoid all the other stuff they might find on friends' Facebook pages.
Oddly enough, Instagram is now actually owned by Facebook.
Don't have Facebook? Grab the app for Android or Apple devices.
Do you like Instagram? How do you share photos with family and friends?
- Maurice Cacho, MSN Tech & Gadgets