What will it take to sell new Windows Phone 8 phones?
Microsoft pulled the wraps of its latest smartphone operating system on Monday: Windows Phone 8.
Having the chance to play around with three launch handsets for a brief period of time, it seems clear that the folks in Redmond were keen on making a phone system that consumers - the masses - should want to buy. But it's not clear if this will be the smartphone ecosystem they'll want to buy into.
At first glance, WP8 isn't significantly different than it's predecessor, Windows Phone 7. It features a graceful interface with handy live tiles that pump realtime updates to the user's fingerprints - without the need to dive into each specific app like with iOS.
But underneath it all, WP8 is designed from the ground-up to play nice with Windows 8. The thinking is that app developers can make an app that'll work great on everything from desktop computers, laptops, tablets...and new smartphones.
There's also Rooms - which lets families create their own social networks to share everything from photos to shopping lists.
With three solid handsets to launch with, the Nokia Lumia 920, HTC 8X and Samsung ATIV S, consumers won't be shunning shoddy hardware choices either.
As we enter the holiday season, however, Microsoft is going to need sales reps in stores willing to sell Windows Phone 8 over its competitors. Why?
The iPhone is an easy sell for sales reps. It has the most apps available and is one of the most coveted pieces of hardware out there.
And while there is fragmentation with Android, the Samsung Galaxy S III carries a lot of buzz along with strong selling features.
So if you're a salesman (or woman) working off comission, you'll want to flash what will get you the cash. While the new Windows Phone 8 handsets are worthy of attention, they'll need help grabbing attention beside the established cool kids in town.
- Maurice Cacho, MSN Tech & Gadgets