Microsoft pulled the wraps of its latest smartphone operating system on Monday: Windows Phone 8.
Having the chance to play around with three launch handsets for a brief period of time, it seems clear that the folks in Redmond were keen on making a phone system that consumers - the masses - should want to buy. But it's not clear if this will be the smartphone ecosystem they'll want to buy into.
At first glance, WP8 isn't significantly different than it's predecessor, Windows Phone 7. It features a graceful interface with handy live tiles that pump realtime updates to the user's fingerprints - without the need to dive into each specific app like with iOS.
But underneath it all, WP8 is designed from the ground-up to play nice with Windows 8. The thinking is that app developers can make an app that'll work great on everything from desktop computers, laptops, tablets...and new smartphones.