RIM execs sing love song as company tries to stay afloat
As RIM went to show developers its forthcoming operating system, BlackBerry 10, it released a music video of executives pleading for patience.
The love song, performed by the three top honchos, is called “Devs, BlackBerry is going to keep on loving you.” It’s somewhat of a throwback to the 1981 song “Keep on Loving You” by Speedwagon.
“So don’t be misled...The launch is just ahead,” sings VP developer relations Alec Saunders, referring to the oft-delayed BB10.
It’s an OS that’s way overdue. It’s supposed to make BlackBerry phones behave more like iPhones and Android devices. It’s supposed to be better for apps. It was supposed to be out there already, but unfortunately for RIM, it’s not in any consumer’s hands.
A previous deadline of late 2012 is now early 2013, missing the key holiday season. At one point, the OS previously known as BBX was pegged for an early 2012 release.
Early screenshots don’t reveal any revolutionary features, nothing to steal the spotlight from Android and iOS users. Other than BBM, but many people have already moved on with similar messaging apps like What’sApp.
What do you think will come next for RIM?- Maurice Cacho, MSN Tech & Gadgets