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Facebook reportedly testing out new ‘Want’ button

Have you ever ‘Liked’ something on Facebook so bad that you actually ‘Wanted’ it? Facebook is reportedly testing out a new button that will let you ‘Want’ things.

According to InsideFacebook.com, a web developer from Cut Out + Keep discovered a new piece of Facebook Javascript code. By looking at the text in the tag - <fb:wants> - it appears that Facebook is quietly testing out this new feature.

They also report that this tag would work only on things in Facebook listed as products – so you wouldn’t like your friends’ family picture, but you might be able to like that picture of a new sports car.

The world’s largest social network badly needs to ramp up its advertising and business model, as its stock value hovers around the $30 mark – a place it’s been since the initial IPO.

General Motors recently yanked all of its advertising from Facebook, saying the ads don’t actually translate into showroom sales. However, that might change if Facebook users could ‘Want’ their new cars.

The other advantage of a ‘Want’ button is that users could interact with brands and products without actually installing an app – installing something that could potentially open up your data to that advertiser. Instead, a ‘Want’ button would be as obtrusive as the ‘Like’ button.

So, would you like to see the ‘Want’ button rolled out to the public? 

- Maurice Cacho, MSN Tech & Gadgets



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Danny BradburyDanny Bradbury

Danny Bradbury is a technology journalist with 20 years' experience. He writes regularly for publications including the Guardian, the Financial Times, the Financial Post, and Backbone magazine. Danny also writes and directs documentaries.

Maurice CachoMaurice Cacho

Maurice Cacho is a Toronto-based journalist mixing his love for tech with a passion for news. He's also CP24's Web Journalist and appears daily on CP24 Breakfast and weekly on the channel's tech show, Webnation, discussing tech news and trends.