Facebook reportedly testing out new ‘Want’ button
Have you ever ‘Liked’ something on Facebook so bad that you actually ‘Wanted’ it? Facebook is reportedly testing out a new button that will let you ‘Want’ things.
They also report that this tag would work only on things in Facebook listed as products – so you wouldn’t like your friends’ family picture, but you might be able to like that picture of a new sports car.
The world’s largest social network badly needs to ramp up its advertising and business model, as its stock value hovers around the $30 mark – a place it’s been since the initial IPO.
General Motors recently yanked all of its advertising from Facebook, saying the ads don’t actually translate into showroom sales. However, that might change if Facebook users could ‘Want’ their new cars.
The other advantage of a ‘Want’ button is that users could interact with brands and products without actually installing an app – installing something that could potentially open up your data to that advertiser. Instead, a ‘Want’ button would be as obtrusive as the ‘Like’ button.
So, would you like to see the ‘Want’ button rolled out to the public?
- Maurice Cacho, MSN Tech & Gadgets