Thanks Facebook: Advertisers to bid on your web browsing data
Facebook is going to let advertising companies bid on your Internet browsing history, a new report suggests.
According to an article from Blooomberg, the world’s largest social network is set to launch Facebook exchange in the next few weeks.
Through buying your web surfing tracks, the ad agencies will likely be able to better target ads toward you.
* Video: Donald Trump threatens to sue beauty queen over Facebook allegations
Looking for Justin Bieber tickets in Google or Bing? You’ll see relevant ads appear in Facebook. Looking for tickets to fly to Las Vegas? Expect to see promotions for travel deals in Facebook.
The Bloomberg story goes on to report that your browsing habits will be used to deliver more timely advertising too. Hockey fan? You’ll likely see ads related to your favourite team or sporting goods company right after the game.
The move comes just weeks after Facebook went public, with its share price sliding 28 per cent. Analysts are quite worried with the social media giant – and for good reason too.
Yes, it has more than 900 million users. But it’s not making as much money off of advertising as it should – so this is likely a way of Facebook trying to offer more value to profit-sucking investors.
How do you feel about Facebook selling your browsing history for money? Are you willing to give up some privacy for the free service?
* Bing: More on Facebook Exchange
- Maurice Cacho, MSN Tech & Gadgets
Comments
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Posted by: Jennifer | Jun 15, 2012 12:28:12 AM
I think that this scam was worked out from day one. How does someone take a free web page that is successful and shove it down the toilet? Well let's just pretend that we could profit from shares that nobody will buy, just so the the public will shut up about us wanting to make money on ads. Well done.... Bravo u f's
Posted by: Stacy | Jun 15, 2012 1:33:07 AM
Facebook should not be selling our browsing history,this is not fair it wil only cause a lot,
of problems and if they do should we the people get a cut of the pie.
Posted by: Brian Doucette | Jun 15, 2012 3:38:34 AM
After reading this article regarding the sellling off of our browsing history on Facebook. It's just another arrogant way for facebook to disregard and disrespect their users privacy. Twitter is starting to sound more appealing all the time.
Posted by: Brian Doucette | Jun 15, 2012 3:38:35 AM
After reading this article regarding the sellling off of our browsing history on Facebook. It's just another arrogant way for facebook to disregard and disrespect their users privacy. Twitter is starting to sound more appealing all the time.
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Posted by: Dave | Jun 15, 2012 5:30:05 AM
I have said it for a long time...FB does not have a product without us. They do not have a factory or a shipper/receiver...we are the product. With that in mind it really is time for FB to show more respect for the users, however, we aren't even able to contact them if we have a problem or a question. Some of my friends don't agree with my feeling that we are the product. BAM! Great article that shows my point exactly. Well done! FB...we are not cattle but you make a lot of people feel like it. Again and again I wish there was an alternative networking service.
Posted by: binder dundat | Jun 15, 2012 8:49:08 AM
FB has been selling info for a very long time, now they are stepping it up a notch. I'm glad I dont have a FB account so these goons can make money off me while providing me nothing.
Posted by: binder dundat | Jun 15, 2012 9:01:07 AM
Brian Doucette - if you think that twitter is any different than I have a bridge to sell, call me.
FB, twittter, myspace and any other social media site that does not provide some type of tangible product or service is all about selling your information.
Posted by: CC | Jun 15, 2012 9:08:34 AM
For those who don't know. There's a trick in order to avoid your browsing history to land in the hands of advertisers. I, for instance, use Google Chrome as Internet browser. There is an "Incognito Mode" which Google says your history is not recorded anywhere. I use it all the time and it seems to be working. I do not get any targeted ads. Try it guys. When you start Google Chrome, press Ctrl+Shift+N and a new Google Chrome window will open. Close the first one and work only in the second one which is the Incognito Mode. Good luck!
Posted by: Realist | Jun 15, 2012 10:17:25 AM
Obviously nobody bothered to read reports or research what facebook intended to do with their info. Their intentions have been public for a number of years. Choosing to be ignorant about it does not mean it will not happen or go away.
I knew from the beginning that facebook intended to sell your data to the highest bidder ... even before talk about the IPO. Did you actually think that all your info was safe and secure? Did you believe that they would be honorable and not sell it? You are just a potential profit generator, nothing more. By accepting the facebook user agreement, you agreed to let them exploit your info ... or did you even read it? I betcha you just clicked 'OK' and went straight to posting what you ate for lunch. Next time, take responsibility for your own actions.
An old TV show once stated "Trust No One" ... how quickly we all forget.
Posted by: george peters | Jun 15, 2012 10:49:12 AM
numbnuts zuckerburg will do whatever he damn well wants to. and if we don't like it, too bad. facebook deletes accounts for no real plausible reasons, gives no rebuttal, and is just a faceless and robotic turkey. i had my account taken off there about two years ago, no explanation at all, just some robot mail, telling me that i violated one of their rules, okay, which one?
to date, i have not recieved an email from the trashy site telling me why. i hope that they do go belly up. the people made facebook what it is today, and can damn well unmake t just as fast. this is just another bump,, like the timelines thing, that no one really wanted or wants. it was just pushed on people with no choice to keep their older profile. newer is not always better people. i hear people all over saying that every time there is a change there, it usually winds up screwed up. and no wonder, look who isn't running the ship. the suckers bought it, now you have to suck it up. and no, i have not gone back to that crappy site again, they can shove it. i spent over 500 bucks buying stuff on there, for the various games, and look what happened to me. and i am not alone, there are about a million others in same boat. maybe we should launch a lawsuit against zuckerburg too/
Posted by: Sam | Jun 15, 2012 11:36:14 AM
I refuse to be a part of it, so I took action.....deleted my facebook. I never cared for it anyway. If we all decide to delete our accounts I believe that would speak volume. Most useless page on the web....
Posted by: DJD | Jun 15, 2012 11:46:53 AM
@CC
From Google Chrome: "Going incognito doesn't affect the behavior of other people, servers, or software. Be wary of: Websites that collect or share information about you" .
So thanks, but your "trick" won't work.
Posted by: CC | Jun 15, 2012 11:50:31 AM
@DJD
have you tried it before?
Posted by: K Bullock | Jun 15, 2012 12:50:39 PM
Grow up people, nothing in is private on the WWW, secure yes, but not private. All companys track user data and DO share it. Targeted advertising is just a smart way of doing business. Shared data per 1000 people sounds incogneto to me I do not think you as an individual can get R&F (Rich and Famous) this way even if you did get a cut.
Posted by: Snarky1 | Jun 27, 2012 6:36:18 AM
Does anyone think Google doesn't collect info?
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