« Will ‘Retina’ displays ruin the web, eat into bandwidth? | Main | Bowers & Wilkins P3 headphones offer great sound with a vintage feel »

06/13/2012

Thanks Facebook: Advertisers to bid on your web browsing data

Facebook is going to let advertising companies bid on your Internet browsing history, a new report suggests.

According to an article from Blooomberg, the world’s largest social network is set to launch Facebook exchange in the next few weeks.

Facebook Exchange will let agencies bid on your browsing history in realtime, with prices based on a cost “per thousand viewers.”

Through buying your web surfing tracks, the ad agencies will likely be able to better target ads toward you.

* VideoDonald Trump threatens to sue beauty queen over Facebook allegations

Looking for Justin Bieber tickets in Google or Bing? You’ll see relevant ads appear in Facebook. Looking for tickets to fly to Las Vegas? Expect to see promotions for travel deals in Facebook.

The Bloomberg story goes on to report that your browsing habits will be used to deliver more timely advertising too. Hockey fan? You’ll likely see ads related to your favourite team or sporting goods company right after the game.

The move comes just weeks after Facebook went public, with its share price sliding 28 per cent. Analysts are quite worried with the social media giant – and for good reason too.

Yes, it has more than 900 million users. But it’s not making as much money off of advertising as it should – so this is likely a way of Facebook trying to offer more value to profit-sucking investors.

How do you feel about Facebook selling your browsing history for money? Are you willing to give up some privacy for the free service?

* Bing: More on Facebook Exchange

- Maurice Cacho, MSN Tech & Gadgets

TrackBack

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Post a comment

advertisement

Danny BradburyDanny Bradbury

Danny Bradbury is a technology journalist with 20 years' experience. He writes regularly for publications including the Guardian, the Financial Times, the Financial Post, and Backbone magazine. Danny also writes and directs documentaries.

Maurice CachoMaurice Cacho

Maurice Cacho is a Toronto-based journalist mixing his love for tech with a passion for news. He's also CP24's Web Journalist and appears daily on CP24 Breakfast and weekly on the channel's tech show, Webnation, discussing tech news and trends.

FACEBOOK