Thanks Facebook: Advertisers to bid on your web browsing data
Facebook is going to let advertising companies bid on your Internet browsing history, a new report suggests.
According to an article from Blooomberg, the world’s largest social network is set to launch Facebook exchange in the next few weeks.
Through buying your web surfing tracks, the ad agencies will likely be able to better target ads toward you.
Looking for Justin Bieber tickets in Google or Bing? You’ll see relevant ads appear in Facebook. Looking for tickets to fly to Las Vegas? Expect to see promotions for travel deals in Facebook.
The Bloomberg story goes on to report that your browsing habits will be used to deliver more timely advertising too. Hockey fan? You’ll likely see ads related to your favourite team or sporting goods company right after the game.
The move comes just weeks after Facebook went public, with its share price sliding 28 per cent. Analysts are quite worried with the social media giant – and for good reason too.
Yes, it has more than 900 million users. But it’s not making as much money off of advertising as it should – so this is likely a way of Facebook trying to offer more value to profit-sucking investors.
How do you feel about Facebook selling your browsing history for money? Are you willing to give up some privacy for the free service?
* Bing: More on Facebook Exchange
- Maurice Cacho, MSN Tech & Gadgets