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01/03/2012

Americans turning to daily deal sites for healthcare

Americans without sufficient health care coverage are turning to daily deal sites like Groupon or Living Social to get discounts on everything from dental cleaning to laser eye surgery.

U.S. citizens – who aren’t as lucky as Canucks with universal healthcare – are using these group deal websites to provide essential health services at a fraction of the cost.

The Associated Press reports the example of one man who cancelled his health insurance plan, which was costing him $400 a month.

Instead, he hopped on Groupon and bought a dental care deal for a local dentist.

The deal – which included a cleaning, exam and X-ray – cost only $39. That’s $151 less than what that dentist would otherwise charge.

It’s not just dental care that’s on the cheap – but an array of other services as well.

Physicals for $69 (usually $200) include a medical check-up along with blood, stool and urinalysis testing.

These medicare providers aren’t just offering deals out of the kindness of their heart – they hope to increase business in as many ways as consumers hope to save a buck.

The goal is doctors and other practitioners can get the word out about their services, and patients will return if there is something suddenly wrong (or for their next annual check-up).

Health-related deals are quite different compared to offers traditionally available from sites like Groupon or Living Social. Usually, their deals are for cupcakes or manicures.

There are downsides, however, with many deal purchasers complaining about poor service. Coincidentally, some businesses struggle to keep up with all the demand they’ve created.

Would you get a health service from one of these daily deal sites?

- Maurice Cacho, MSN Tech & Gadgets

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Danny BradburyDanny Bradbury

Danny Bradbury is a technology journalist with 20 years' experience. He writes regularly for publications including the Guardian, the Financial Times, the Financial Post, and Backbone magazine. Danny also writes and directs documentaries.

Maurice CachoMaurice Cacho

Maurice Cacho is a Toronto-based journalist mixing his love for tech with a passion for news. He's also CP24's Web Journalist and appears daily on CP24 Breakfast and weekly on the channel's tech show, Webnation, discussing tech news and trends.

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