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01/07/2011

Polaroid goes Gaga with camera sunglasses

The 2011 Consumer Electronics Show in Las Vegas was full of several new tablets and TVs, but there’s one product that particularly stands out thanks to some nifty gadgetry and a design by a wild pop star.

At CES, Lady Gaga helped Polaroid unveil a handful of new products – but specifically - a pair of sunglasses with a built-in camera and screens seems to stand out.

 A Polaroid Polarez GL20 sunglass camera.CES.2011.Steve Marcus.Reuters  

The PolarEZ GL20 shades have a built-in camera that can send pictures or video to other devices using a Bluetooth connection or a regular USB plug.

If you sync the glasses with your phone, you could easily send your photo to Facebook, or Tweet what you’ve seen without having to hold up your phone to snap the photo.

The glasses also have built-in 1.4-inch OLED screens so media can be shown to others just below your eyes.

Are these shades more stylish than they are creepy? Maybe a bit of both.

Lady Gaga, known for her outrageous fashion statements, says she had a big role in designing Polaroid’s new products as their Creative Director.

In one of the best quotes from CES, Gaga said Polaroid “really let me put my hands in there and design this s–- myself.”

It’s not the first time Ms. Gaga has tried to blend tech and fashion. In previous performances, the star used two iPods to create video glasses in what could only be described as a MacGyver set up.

According to the Globe, the shades will be available this summer – although a price and specs on the camera’s megapixel count where not revealed.

Would you buy sunglasses with cameras and screens built in? Do you think this idea is crazy or smart?

- Maurice Cacho, MSN Tech & Gadgets

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Danny BradburyDanny Bradbury

Danny Bradbury is a technology journalist with 20 years' experience. He writes regularly for publications including the Guardian, the Financial Times, the Financial Post, and Backbone magazine. Danny also writes and directs documentaries.

Maurice CachoMaurice Cacho

Maurice Cacho is a Toronto-based journalist mixing his love for tech with a passion for news. He's also CP24's Web Journalist and appears daily on CP24 Breakfast and weekly on the channel's tech show, Webnation, discussing tech news and trends.

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