How can you stop John’s BlackBerry addiction?
By Chip Heath and Dan Heath, authors of Switch
SITUATION John has a BlackBerry addiction. His body twitches every time his BlackBerry goes off. He can’t stop himself from checking every message that comes in. It’s become a serious distraction. In meetings at work, he finds himself sneaking the device under the table to read messages covertly. (It annoys John’s colleagues that he thinks he’s fooling them.) John’s wife becomes increasingly irritated that he can’t focus on their dinner conversation, and one day he almost has a fender- bender because he is trying to email someone while driving. John knows that he needs to cut it out, but every time he resolves to stop, the Black-
Berry buzzes. [John is fictitious, but we all know a John.]
