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01/27/2010

What's missing from the iPad

Well, it wasn't quite the 'second coming'-level of event that we might have hoped for. After months of speculation, rumour, and geek salivating, Apple finally launched its tablet device. Called the iPad, (and leading many to wonder if Apple actually had any females on its marketing team at all), the device leaves technology pundits with many questions.
There are many good things about it. It is light, at 1.5 pounds, and incredibly thin at just half an inch. It has a big (almost 10 inch) glossy touch-sensitive screen, and a large virtual keyboard that Apple CEO Steve Jobs says is easy to type on. It has a 10 hour battery life when you're actually using it, and a month of standby battery life.

On the other hand, it has no camera, meaning that videoconferencing is out of the question, at least on the first generation of the device. It has a mono speaker, meaning that you'll want headphones to make it usable as a movie or music player. And if the keyboard is really that good, then Apple wouldn't have felt the need to supply an optional 1993-style keyboard dock. And what's with the 4:3 ratio screen, rather than a more sensible 16:9 ratio, which would have enabled you to play widescreen movies without letter boxing them and making them look small?

Apple's promotional video features their often-used designer guy who always talks about Apple products with a glazed look on his face as though they are some kind of mystical experience. "I don't have to change myself to fit the product -- it fits me," he says. He's referring to the fact that you can sit with the device in your lap and reorient it to landscape or portrait mode as you see fit, and that you can use its multi-touch capability to point at what you want with your fingers when surfing the web, looking at your photos, and buying videos and music, rather than having to use the old point and click mouse display.

Except that it's not entirely true, is it? If it really fit me, then it would have a camera built in, so that I could videoconference with my kids. Its browser would support Flash, so I could look at many of the websites that are currently denied to me on the iPhone. None of that is in this device, apparently. And you also have to buy an optional camera connection kit if you want to get the photos from your camera and onto it.

The saving grace for the iPad could be as an eReader. Apple launched an iBooks application that will enable you to buy online publications from several large publishers who signed up as its initial partners. The portrait mode does make for a perfect e-book reader, and even surfing to the New York Times page and reading it in portrait mode looks very pleasurable, as opposed to trying to read on a traditional laptop screen. But Apple's eReader story needs more work. It needs more partners, and preferably some sort of subscription hook up with newspaper vendors so that you can buy value-added content directly from within the iBooks application. The New York Times will be offering a native application for the device, but I'd rather manage everything through a single store and a single format, rather than having to download a separate application for each newspaper that I'm interested in.

The device will be available in two months time, in both WiFi-only and three G. versions. Availability in Canada is unclear.

Me? I'm a geek. I really wanted to like this more. I'll probably get one, if for no other reason than I can read Kindle books on it using the existing Kindle iPhone app. But a world-shattering experience it is not, and I expect more from the second-generation version.

Update: After further reflection, you know, I just can't justify this. There's no GPS in the WiFi-only version, and significantly, there are no standard ports in this device either, which means that Apple controls the whole experience. Throw us at least a single USB port, Steve!

There's just not enough in here to justify a product that does less than the iPhone I already have. As one person I trust said on Twitter: "This doesn't solve any of my existing problems, other than the $500 that is currently burning a hole in my pocket". No thanks. At least, not until they release version 2. And even then, maybe not.

Danny Bradbury, MSN Tech & Gadgets

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Danny BradburyDanny Bradbury

Danny Bradbury is a technology journalist with 20 years' experience. He writes regularly for publications including the Guardian, the Financial Times, the Financial Post, and Backbone magazine. Danny also writes and directs documentaries.

Maurice CachoMaurice Cacho

Maurice Cacho is a Toronto-based journalist mixing his love for tech with a passion for news. He's also CP24's Web Journalist and appears daily on CP24 Breakfast and weekly on the channel's tech show, Webnation, discussing tech news and trends.

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